To highlight Nike’s groundbreaking technology and reinforce their commitment to sports innovation, the book featured a combination of close-up product shots, emphasizing patented material composites and high-impact lifestyle imagery. All
typography was custom-designed and styled to reflect the patterns found on the uniforms and cleats. The book was produced using a combination of high-gloss and matte finishes, adding a tactile quality to the final product that mimicking some of the uniform detailing.
The press kits were well received within the Football community and handed out at the product’s unveiling, an event hosted at the Cowboys stadium in Arlington, Texas.